BigShots Golf
The
BigShots Golf
Story -
A Marketing Strategy That Launched Aggieland and Fueled National Expansion
The Challenge
BigShots Golf needed a strategic marketing approach to establish and grow their Aggieland location, positioning it as the go-to spot for fun, food, and golf in the Bryan/College Station area. The goal was to create a foundation for this first location that could be replicated across future locations as BigShots expanded nationwide. They needed a strategy that connected with the local market and reflected their playful, energetic brand personality, while building long-term brand loyalty.
That’s where Boost Your Brand stepped in.
Our Strategy &
Services Provided:
- Market Entry Strategy & Event Marketing – Developed a tailored marketing plan to launch and grow the Aggieland location, with a focus on community engagement and exciting events.
- Grassroots Activation & Street Team Marketing – Created a 20+ member street team made up of influential college students to execute guerrilla marketing tactics and build excitement around BigShots’ offerings.
- Social Media Management & Content Creation – Produced engaging content that resonated with the local audience and captured the fun, dynamic experiences at BigShots.
- Influencer Campaigns – Partnered with local influencers to promote BigShots and drive engagement on social media platforms.
- Press & Public Relations – Collaborated with local media outlets to raise awareness and promote BigShots’ events, deals, and offerings.
The Impact
Our strategy successfully established BigShots’ Aggieland location as the premier entertainment destination in Bryan/College Station. This foundation for success was then replicated in other locations, helping BigShots grow nationally and ultimately get acquired by Topgolf.
- Successful Market Entry – The tailored strategy helped the Aggieland location quickly become a local favorite.
- Grassroots Activation & Street Team – The street team played a key role in driving brand awareness and creating buzz in the community.
- Engaging Social Media & Influencer Campaigns – Increased social media presence and engagement, attracting both locals and visitors.
- National Expansion & Acquisition – The marketing strategy was replicated across other locations, contributing to BigShots' national success and acquisition by Topgolf.
The Takeaway
BigShots Golf’s successful launch and growth story proves that a strong, localized marketing strategy can create a foundation for national expansion. Through a combination of grassroots engagement, creative events, and strategic media outreach, BYB helped BigShots establish a strong presence in Aggieland, and laid the groundwork for their success across multiple locations.
Turn your marketing strategy into undeniable success. 🚀
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