East Texas State Fair
The
East Texas State Fair
Story -
A Century-Old Tradition, Reimagined Through Strategic Marketing
The Challenge
With over 100 years of history and a quarter of a million fairgoers each year, the East Texas State Fair (ETSF) needed a refreshed marketing approach that honored its legacy while embracing modern growth. ETSF sought to evolve its brand to showcase its economic impact on Tyler, Texas, and attract a diverse audience. The challenge was to create a strategy that resonated with both longtime fairgoers and a new generation.
That’s where Boost Your Brand stepped in.
Our Strategy &
Services Provided:
- Branding & Design – Developed updated brand elements, including graphic design and marketing collateral, to modernize ETSF while preserving its rich history.
- Marketing Collateral & Signage – Designed visually engaging materials that reflected ETSF’s evolving brand voice and appealed to its diverse audience.
- Commercial Video Production – Produced a high-energy, engaging video that captured the excitement, attractions, and inclusivity of the fair.
- Social Media Management & Content Creation – Implemented a content strategy with high-quality short-form videos and photography to increase engagement and ticket sales.
- Influencer Marketing – Partnered with Miss Texas to drive statewide brand awareness and connect with ETSF’s target audience in a relatable, authentic way.
- Partnership Management – Coordinated cohesive content and communication strategies for sponsors, media outlets, and community partners to maximize brand impact.
- Paid Media & Digital Advertising – Strategically managed paid campaigns to drive attendance and enhance ETSF’s digital reach
The Impact
- A Modernized Brand Identity – ETSF’s refreshed branding positioned the fair as both a historic tradition and a forward-thinking event.
- High-Impact Social Media Campaigns – Increased online engagement and ticket sales through strategic content marketing.
- Successful Influencer Partnerships – Amplified brand reach through influencer collaborations, resonating with both local and statewide audiences.
- Optimized Partnerships & Sponsorships – Strengthened relationships with key sponsors and community partners, driving greater support for ETSF’s mission.
- Tripled Ticket Sales & 12x ROAS – Significantly boosted ticket sales and achieved a 12x return on ad spend, demonstrating the success of our digital strategy.
The Takeaway
ETSF’s transformation proves that even century-old traditions can evolve with the right marketing strategy. Through rebranding, strategic social media, and partnership management, BYB helped ETSF solidify its presence in East Texas while expanding its influence to new audiences.
Turn your marketing strategy into undeniable success. 🚀
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