I Am Second

The

I Am Second

Story -

A New Era of Impact & Engagement

The Challenge

I Am Second, a movement known for its powerful storytelling and faith-driven message, was looking for a marketing partner to spearhead new initiatives for 2025. They needed a roadmap that would not only guide their strategy but also introduce fresh, creative ways to share their content while staying true to their mission. Their key metric for success? Strengthening organic engagement and deepening audience connection. That’s where Boost Your Brand stepped in.

Our Strategy &
Services Provided:

  • Social Media Strategy & Management – Developing a structured content plan and overseeing execution to ensure consistency and impact.
  • Content Editing & Creation – Refining and editing high-quality, engaging content that aligns with I Am Second’s mission.
  • Community Engagement – Implementing real-time engagement strategies that foster deeper connections with followers.
  • Live Initiatives – Running campaigns like Collegiate Prayer Day, featuring story engagements, real-time posts, and interactive content.

Our approach prioritized meaningful storytelling, interactive engagement, and strategic content creation to amplify I Am Second’s impact.

Notebooks and white flowers arranged on a stone surface, surrounded by red and black "I AM SECOND" wristbands.Woman playfully reaching for man holding white flowers on a bench, with friends watching nearby.

The Impact

BYB’s strategic approach drove engagement and positioned I Am Second for long-term success.

  • Highest-performing organic content in recent history
  • Successfully led Collegiate Prayer Day, driving real-time participation and interaction
  • Strengthened audience relationships through two-way engagement strategies
  • Produced compelling content that aligned with the brand’s vision and mission
Two men smiling and doing a fist bump outside a building, one wearing an "I AM SECOND" shirt.

The Takeaway

With the right strategy, a brand’s message can resonate deeper, engage wider, and inspire greater action.

Turn your marketing strategy into undeniable success. 🚀

Two women smiling on a rooftop with the Dallas skyline in the background.