Kettle Crack
The
Kettle Crack
Story -
From Texas Renaissance Festival to Iconic Brand
The Challenge
Kettle Crack, known for its irresistible kettle corn, first made its debut at the prestigious Texas Renaissance Festival. So delicious, it quickly earned the nickname "Kettle Crack" for its addictive quality. The brand needed to move beyond its festival roots and build a distinctive identity to capture a broader audience while keeping that unique charm that made it a crowd favorite.
Boost Your Brand was brought in to take this local gem and transform it into a full-fledged, iconic brand that stood out on every shelf.
Our Strategy &
Services Provided:
- Full Brand Design – Crafted a bold, unforgettable identity for Kettle Crack that reflected its fun, addictive nature.
- Logo & Bag Design – Developed unique, eye-catching designs that stood out in the crowded snack market.
- Social Media Management – Created and executed a content strategy that grew brand recognition.
- Influencer Marketing – Partnered with key influencers to drive product awareness and engage the right audience.
- Commercial Production – Shot a commercial that captured the essence of the brand and connected with consumers.
The Impact
Our strategy helped Kettle Crack become an iconic, addictive brand.
- Created iconic brand recognition that sparked excitement across multiple channels.
- Drove social media growth, connecting with new fans and customers.
- Built meaningful influencer partnerships that perfectly embodied the brand’s fun and irresistible vibe.
The Takeaway
With a strong, consistent brand strategy, Kettle Crack went from a festival favorite to a must-have snack, with a design and message that stood out in the market.
Turn your marketing strategy into undeniable success. 🚀
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